Ed Managers Institute
University of Washington and the National Center on Early Childhood Development, Teaching, and Learning
Branding
The project brief was to create the branding and materials for the Ed Managers Institute, a summer event designed to help Head Start and Early Head Start education managers lead through change.
Design Concept
After a competitive analysis of education institutes and leadership conferences was completed, I created a mind map starting from the word "champion". The words I started sketching from for the left logo were "ally", "advocate", and "badge of honor." For the middle logo, I used the words "supporter", "torch-bearer", "campaigner", and "spark" to inspire my sketches. For the right logo sketches, words like "promoter", "upholder", and "leader" were the foundation for the imagery.
Final Design
A final design was selected after the three concepts were presented to leadership and stakeholders from the University of Washington and NCECDTL. Final steps included creating a horizontal logo, creating black and white options, and developing an identity guide for visual branding guidance.
Event Materials
Event collateral designs included items like banners, name badges, notebooks, pens, and a presentation template for presenters. However, this event planning started in January 2020 and all designs meant for printing were not used due to COVID 19.
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